There are countless ways in which you can market your company online, especially when it comes to social media. 

However, no social media marketing strategy quite compares to the social media marketing funnel.

After all, people tend to spend roughly 2 hours and 30 minutes on social media every day. 

Therefore, if you aren’t maximizing the use of social media in your marketing funnel, chances are you’re missing out on a lot of leads and conversions.

Want to learn more? Here’s what we’ll cover in this blog post:

How to Build the Best Social Media Marketing Funnel?

Follow our tips to reach the best results in your business.

Tip #1: Establish Your Goals

Prior to starting your social media marketing funnel, you must determine what you are expecting to gain out of it. 

When establishing your goals, try to be as specific as possible, as this will help you identify whether you were successful later on.

For instance, your goal should be more than to gain more subscribers to your e-mail list. 

Instead, you should identify the number of subscribers you hope to gain out of, the type of subscribers, the number of subscribers you want to convert into customers, and more.

Tip #2: Craft Your Lead Magnet

The lead magnet is defined as something of value that can be offered to prospects for free. It is ultimately something attractive that draws them in.

Some examples of content may be articles, infographics, newsletters, and video. 

The key is to ensure you include a call to action, which drives them to a signup form of some kind. The goal here is to obtain their contact information to use at a later date.

One thing people sometimes underestimate is the appeal of a genuine “quick win.” It doesn’t always have to be an elaborate ebook or a tightly-produced video. Sometimes a simple checklist or cheat sheet is actually what gets folks over that initial hesitation to give up their email. Think of what could be useful yet easy to consume—it’s usually a better hook than trying to impress with volume or complexity.

Also, if you’re paying attention to what your audience is already asking for—maybe scanning through repeated questions in your DMs or comments—you’ll spot topics they can’t resist. Tailor your lead magnets to those micro-needs. That way, you’re not guessing. You’re coming from a place of real-time feedback, which honestly tends to convert better than any “industry best practices” you might read about.

Tip #3: Develop Your Offers

In order to get prospects to move smoothly from one stage in the funnel to the next, you need enticing offers to extend to them. 

These offers should persuade them to make a small level of commitment that ultimately ends with a sale.

Some examples include downloading a guide or ebook, signing up for a newsletter, booking a free consultation, watching a product demonstration, and the like.

Tip #4: Optimize Your Landing Page

It is imperative that your landing page is optimized and is where prospects land after they leave social media. 

They don’t want to land on your homepage. Otherwise, your warm lead may turn cold very quickly and the buyer’s journey ends right then and there.

You should design specialized landing pages for where prospects will be taken that have a defined goal and offer. This will help increase the chances of a conversion.

Tip #5: Track the Metrics and Be Ready to Tweak

Marketing is all about the data. To determine what will work best, you should have A/B ads and landing pages that you test. 

This takes a lot of the guesswork out of what performs and converts for you.

You will also want to measure a variety of metrics on social media. 

For instance, take a close look at awareness and engagement metrics, such as likes, comments, shares, pins, post reach, @ mentions, impressions, and video views.

Don’t forget to also pay attention to metrics related to conversions like cost-per-click, click-through-rate, and actual conversion rate.

If you notice something isn’t working well or as well as you would like, tweak it and see if it works better. You may find that your audience prefers funny posts as opposed to news-related posts.

Test to determine when the best time of day and week is to post on your social media platform (and keep in mind each platform will be different) to get the most engagement from your audience.

Remember your social media success lies in the data, so don’t overlook it!

Wrap Up: Social Media Is Key to the Buyer’s Journey and Brand Awareness

Social media has proven its effectiveness at increasing brand awareness, so it makes sense that it can play a significant role in the buyer’s journey.

It is up to you, though, to ensure that each stage of the funnel is touched upon to ensure the prospect moves along smoothly towards a conversion.

And, with social media included in the funnel, buyers have a better chance at developing a deeper connection with your brand.

To help increase the effectiveness of your social media marketing funnel, you will want to start with a solid social media strategy. 

Learn more about what social media strategy is and how to build one!

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