Social media marketing is no longer an optional channel for businesses, it’s an essential part of a well-rounded digital marketing strategy and growth plan.

However, with so many platforms, ad types, techniques, and post formats, it can seem like an overwhelming endeavor. 

Thankfully, there are many tips you can use to help direct your social media marketing approach and create a strategy that works for your business needs. 

This blog will help you learn the best social media marketing tips for small business owners and marketing teams who are looking for some direction in their strategies.