Mobile apps are becoming more useful, functional, and relevant to our daily lives.
While these tools have helped us to organize our lives, they have become a great channel for entertainment, too.
In that segment, no other app has a bigger spotlight today than TikTok.
It is the hottest social network right now, garnering greater numbers each day since 2018, and becoming an important target for social media marketing.
From a user and business point of view, TikTok already splits the mind share with bigger networks like Instagram and Facebook.
It reached this point thanks to its fun, creative nature and segmentation towards younger audiences.
Do you want to know how TikTok got here and where the core of its success comes from?
In this post, you will learn everything about this social media. Continue reading to see the following:
3. Find relevant partnerships
Partnerships are important in any strategy. In the world of TikTok, it comes in the shape of duets and collaborations.
The idea is to create content using what other creators are producing, usually splitting the screen.
It is a great way to boost visibility for both profiles.
You can partner with musers who already talk to the same audience as you, showing your brand to potential customers.
It combines not only videos but the engagement in consuming both contents into one bigger user experience.
Sometimes, when partnerships feel organic rather than forced, audiences pick up on that really fast. Nobody likes the vibe of a business deal shoved in their face, right? The trick is finding people whose energy actually makes sense with yours—otherwise, followers just scroll on by. Brands that listen and adapt can turn casual collabs into viral moments, but honestly, it’s more art than science.
And there’s another layer: collaborations aren’t just about eyeballs on your content. They can help you test whole new content formats or messaging without too much risk. If something flops, you’re not out there alone—you’ve got company. But if it works? You might end up sparking a trend neither of you saw coming. Sometimes, the best growth isn’t entirely planned.
4. Interact with other accounts
You won’t get much reach on TikTok by only focusing on your profile. You need to expand your visibility by being an active member of this community.
You start by simply following and interacting with relevant accounts in your niche.
It is an easy way to monitor user behavior. If those profiles have a similar segment to your brand, you can watch actions and reactions so you can understand better what will impact your persona.
It is not about copying what is working, but reverse engineering these contents and discovering why they work so well.
And don’t forget to leave comments on posts that grab your attention from a marketing point of view.
After all, you can’t make social media happen with eyes only on your content. And people can see your relevant comments and start to follow your brand.
5. Complete your account profile
When someone new visits your profile, you have only a fraction of time to grab their attention.
If your main page is incomplete or without meaningful information, you will see a lot of potential leads bouncing back.
It is crucial, obviously, to insert the brand’s name and a good handle. One that is short, instigating, unique, and easy to spell.
Remember that, if you’re going to share your profile online, that handle will be part of the URL. So you need to be smart when picking the right one.
The profile photo should be on par with your visual strategy, at the same time it makes your brand stand out in an interesting way.
You can also choose to display a 3 seconds video that runs in a loop as your avatar to improve brand recognition and user experience.
Your other social network profiles, like Instagram and YouTube, can also be linked.
Here’s an example of a filled profile, with hashtags, a strong one-liner as the description, and the brand well-printed.
6. Pick great hashtags
As you may be familiar with Instagram, hashtags are crucial to a successful TikTok strategy. Remember how we talked about videos that become viral challenges?
Well, to get into the buzz you need hashtags, so people looking for content like the original and other versions can find yours.
Beyond that, hashtags can be included in any kind of content with the same goal: attracting people interested in that theme.
They can also be added to your profile like Barcelona’s example above, so people can be led straight to your home page.
7. Keep the content coming
Like any other social media, you won’t go anywhere if you can’t be resilient.
It is important to be always producing content (and posting at the right time), so it is recognized as an active user and shown to more people by TikTok’s algorithm.
The more you show the brand, the more chances you have to attract new followers.
Wrap Up
Your brand’s relevance on social media can’t be limited to Instagram or Facebook.
The more channels that you mark your presence on, the better the results will be — if you build an effective approach.
And, right now, TikTok is the hottest one to improve your visibility online.
It is a highly engaging social network, which by itself promises benefits from having more followers.
Engaged leads are more prone to consume other kinds of content you produce, such as blogs, e-books, and webinars.
TikTok can still be considered a young platform. A lot of companies have yet to be present. Others grabbed their handles but still don’t actively produce anything.
And that is an important point: TikTok is already becoming an indispensable channel for Digital Marketing.
Who starts first, gets a leap ahead of the competitors that haven’t noticed it yet.
Getting more followers on TikTok is crucial to raising your brand’s digital relevance and, with that, reaching bigger goals with a marketing strategy.
Go on now and explore the many features it provides and use it intelligently to talk to a segmented, highly engaged audience.
And if TikTok is focused on video content, why not improve your strategies with that media? Check out our special guide on Video Marketing!
}}
