Becoming an Amazon seller is easier than ever today.
Yet, you’ll still need to find ways to stand out and capture the attention of a wider audience on the platform itself.
This means you need to consider adding Amazon PPC tools and ads if you aren’t already using them.
Why do you need these ads?
Amazon PPC ads perform better than most other search engine options because they reach more of an audience full of potential customers.
For that reason, you want to ensure your ads are the best they can be.
To help with that, several Amazon PPC tools are now available.
These tools are meant to help with creating, managing, modifying, promoting, and tracking your campaigns efficiently and increasing the success of your digital advertising strategy.
You can use them to build campaigns, including budgets and bidding amounts, and position PPC links on other channels, such as Google Ads or Facebook.
4. Zon Tools
Zon Tools is a prime solution for enterprise management and one of the most advanced Amazon PPC software on the market today.
The software incorporates the best practices for promoting products 24/7 and provides effortless creation of successful campaigns.
All of this is accomplished through its proprietary AI technology, which continuously optimizes your PPC ad campaigns, creating more opportunities for conversions and sales.
You can choose what rules or thresholds to assign at the campaign or ad group level, and you can customize those threshold settings for specific keywords if you so wish.
As for pricing, you can pay as you go, with no contracts or strings attached.
They offer a 30-day trial for just $1, with access to all features so you can test them out and determine what you need.
5. Viral Launch
Viral Launch is an integrated platform providing a variety of Amazon seller tools.
With it, you can:
- View product performance (comparing PPC and organic data)
- Manage campaigns, from creation to fine-tuning (with keyword suggestions) to compiling metrics
- Monitor keywords (performance across all your campaigns)
- Find Search Terms (to determine which ones to prioritize and which ones to avoid)
- Create Automations (set up automated rules to control results 24/7)
- Track Changes (to help you make informed decisions)
You can choose from an array of plans ranging from $69/mo., to $199.
With so many different PPC tools on the market, it’s a little overwhelming to know where to start or how to compare them. One thing worth noting about something like Viral Launch is that it’s not just about automation – you also get access to plenty of research and analytics features, which, honestly, can be a lifesaver if you’re dealing with dozens of products. If you’ve spent hours trying to manually optimize keywords and track shifting trends, having it all in one dashboard can save a ridiculous amount of time.
There’s another side to all these integrated Amazon tools that’s maybe not talked about enough: the sense of relief that comes when you finally automate one thing and stop worrying about human error at 2 a.m. (You know you’ve done it.) Sure, there’s an initial learning curve, and you’ll want to double-check those automated rules before you let them run wild, but once it’s dialed in, you get some brain space back for the strategy side of your business—or at least a solid night’s sleep.
6. Sellicis
Sellicis is a powerful tool for managing all your online campaigns.
Here’s how it works.
Through the use of AI, the tool allows you to set your own pricing or you can schedule bids. This patented AI can evaluate your sales and compare campaign performance with competitors.
You can also select campaign management automation or focus on comprehensive keyword research capabilities.
7. Teikametrics
If you’re looking for new ways to scale your Amazon business, Teikametrics can help.
With its AI-powered platform (Flywheel), it offers an ad campaign management solution and can create campaigns based on your business goals.
This Amazon PPC Tool specializes in marketing and can provide various services. These services include:
- Keyword balancing
- Campaign creation
- Bid management automation
- Optimization through AI
8. SellerLabs
SellerLabs helps you manage your Amazon PPC ads through its tool called Ignite. It offers you access to keyword recommendations and other valuable help when it comes to creating, promoting, and tracking your PPC ads.
Also, its AI capabilities can create tailored campaigns, with only a few parameters, while utilizing its machine learning technology.
To help you discern what you want or need, you can use the intelligent suggestion tool to reach a decision faster.
SellerLabs also provides:
- Comprehensive, customizable reports
- Real-time notifications
- Advanced optimization and automation tools
Pricing is based on your annual 3P Sales on Amazon and can range from $49 per month all the way up to $999 per month.
9. Pacvue
As an enterprise software platform, Pacvue offers a variety of features that may benefit your business growth on Amazon.
Features that are deemed particularly beneficial, include optimization and management of campaigns, rule-based automation, and logical workflows (if/then), allowing you to adjust your campaigns at different levels.
To get off to a quick start, Pacvue also offers:
- Pre-built rule templates
- Super Wizard (for guided setup)
- AI campaigns to help optimize
- Customized reporting
You also have the capability to pause and resume PPC ads as needed.
10. SellerApp
SellerApp makes it easy to combine your Amazon business operations, marketing, and sales all in one place in a user-friendly dashboard.
In addition to the all-in-one platform, you have access to:
- SellerApp PPC Analyzer,
- SEO keyword research, and
- Competitor analysis.
Another feature, called the Amazon PPC Optimization tool, helps to simplify the process and boost optimization with its machine learning capabilities.
You maintain control, however, over all aspects of your campaigns, including ad automation, one-click keyword harvesting, negative keyword optimization, and advanced analytics.
If you’re new to Amazon, you can start using SellerApp for free.
For those sellers with multiple products and rising revenue, there is the Pro-Lite Plan.
Sellers determined to scale their business can go with the Professional Plan.
11. Ad Badger
Ad Badger offers powerful features to manage, monitor, and automate Amazon campaigns 24/7.
You can use it to find and maintain the right bid at all times and also manage keywords and campaigns.
No PPC experience or knowledge is necessary to benefit from the Ad Badger tool.
It is easy to learn and includes:
- Account navigator tool
- Negative keyword finder
- Negative keyword automation
- Positive keyword finder
The company also offers full-service PPC management as an option.
12. Perpetua
Perpetua is a robust tool to help you scale your business on Amazon.
You can utilize it for automated campaign creation, optimization, and execution.
All your advertising or marketing team needs to do is add your objectives and then let the ad engine get to work.
To maximize your ad spend, Perpetua also offers customizable smart recommendations (AI-powered) and conversion bidding algorithms to help you avoid the guesswork.
Pricing plans start from $250/mo. and they offer custom pricing for unlimited platforms.
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Wrap Up: Find the Right Amazon PPC Tool to Boost Your Ad Success
The success of your PPC campaign relies on your willingness to make it the best it can be, along with reaching an audience full of potential customers.
To help with this, you have access to several top Amazon PPC tools to not only make the process easier but also to make it more strategic and beneficial to your bottom line.
Take the time to find the right Amazon PPC tool for your business needs and watch how successful your ads can be.
