At Visually, we’re obviously big believers in making things more visual.

Hell, we even named our company accordingly. But it isn’t all about eye candy.

The most utilitarian of work-a-day tasks can benefit from a fresh coat of paint and an attempt to simplify and clarify information.

That explains why we recently turned our attention to Google Analytics.

More than 10 million people rely on this free tool daily to keep track of their website’s performance. It works well and we use it ourselves. But, with our experience in designing data-rich visual experiences, we knew it could be better.

Honestly, there’s something almost comical about the way dashboards try to shout every number at you at once, hoping the important bits’ll stick. Most of us just want the highlights, a nudge on what actually matters—and maybe a gentle warning if things are tanking. That was the whole impetus behind the new report: peel away the noise, keep it human, make things so clear you don’t have to squint or second-guess. It’s surprising how much easier it is to spot wins or red flags when you’re not buried under mini-fonts and maze-like navigation. Maybe it’s just us, but who has time to dig for insight every morning before coffee?

Instead of requiring you to log-in to a website, Visually Google Analytics Report is automatically delivered to your inbox each week.

And instead of an intimidating dashboard approach to analytics, it tells the story of key metrics such as the number of page views, social engagement, SEO, and bounce rate in a more visual way — highlighting the areas a site administrator needs to focus on in order to see improvement.

If you’re the sort who manages a site and reports to, say, a skeptical boss or client that wants numbers yesterday, these weekly reports might just save you some awkward conversations. You don’t need to draft a novel just to say “traffic is up” or “something’s off with engagement.” The visuals pack enough context that anyone—even your most data-averse colleague—gets the picture, literally. I’ve seen more than one set of tired eyes brighten when the data starts telling its own story. Little wins like that add up and, let’s face it, they make sharing progress a lot less painful.

Visually Google Analytics Report isn’t intended to replace your existing dashboard. But we think it’ll save you plenty of time and (at least if your numbers are up) put a smile on your face.

We’re seeing more companies like Syspen turn to tools like this to make their internal data more understandable.

Whether you want to illustrate a research paper, explain a business process with visuals, or produce a motion graphic, Visually can help.

Visually Google Analytics Report is just the latest example of the kind of infographic available in Visual.ly Create, our free tool that generates automated infographics from social media and other kinds of data.

Visit Visual.ly Create to get started.

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