We all know the value of social media marketing in today’s business world. 

Social media helps brands share important information, increase their brand recognition, and generate new followers and leads. However, it isn’t easy. 

Marketing for social media requires a high amount of dedicated time to be done right. That’s why successful brands will often have a social media team as part of their marketing department. 

That way, they can spend all their time replying to messages, tracking brand mentions, and planning and creating content to post. 

A posting schedule or content calendar is key to social media success, but after a while, it can be hard to generate new ideas, especially on platforms like Twitter. 

Twitter has limited character counts, meaning that posts need to be brief, informative, and quickly digestible. 

If you are struggling to come up with tweet ideas for your brand, look no further. We’ll go through our list of the top 24 best tweet ideas to strengthen your content calendar and delight your Twitter followers.

13. Brand Milestones

You can use Twitter to share important milestones for your brand, and help garner more interest in your brand. 

Things like product launch anniversaries, brand birthdays, or reaching charitable goals are great tweet ideas for your business.

14. Retweet Favorite Accounts

Your Twitter feed doesn’t have to just be posts that come from your team. 

You can also spend time searching on Twitter to find interesting posts from your favorite followed accounts to retweet and share with your own audiences. 

Who knows, you might even get a retweet in return!

15. Trending Hashtags

You can also bulk up your content calendar on Twitter by partaking in things beyond just your industry news and events. 

You can join in on trending hashtags and trends to become part of a larger movement or conversation. You’ll see many major brands do this regularly to engage with their audiences.

16. GIFs and Memes

Similarly, you can try other formats like popular GIFs and memes to create interest in your brand’s opinions and showcase your brand voice. 

By joining into the fun sides of Twitter, you can improve your brand’s reach and reputation online.

Honestly, some days it takes just one well-timed meme or a perfectly looped GIF to break through the endless scroll and get people talking. It’s a bit of a balancing act—you don’t want every post to feel like you’re chasing internet trends, but integrating that lighter stuff into your mix makes your feed way more relatable. Users respond to what feels authentic, and if your brand voice can handle a little humor or self-awareness, people remember you. There’s a subtle difference between cringeworthy and clever, though, so maybe ask around the office before you tweet that niche SpongeBob reference.

And if you manage to tap into a conversation that’s already buzzing, sometimes your engagement just explodes. I remember a small bakery that posted a meme riffing on a big news event—nothing too try-hard, just smart timing—and saw their follower count almost double within a week. Not every attempt will go viral, let’s be real, but you never know when that silly post could be the thing that puts your brand on everyone’s radar for a bit.

17. Infographics

Keeping in line with the idea of visual tweet ideas, you can also post infographics from your brand.

If you have a new piece of research or interesting blog posts, create a quick infographic to share with audiences. Images often have better engagement results than just text posts.

18. Upcoming Launches

Another tweet idea is to tease upcoming product or service launches that your brand is planning. 

You can hint that something new is coming, show teaser images from your upcoming campaign, or give a timeline to your audience about when they can expect the new launch.

19. Motivational and Inspirational Quotes

If you still find yourself struggling for tweet ideas, try adding in some opportunities for inspirational quotes and motivational sayings. 

This can help you encourage your audiences and provide retweetable content that any viewer can relate to.

20. Industry or Brand Tips

Audiences are always interested in helpful tips that make their experience with your industry or your brand more enjoyable. 

You can start finding inspiration in your FAQ pages, or use your brand knowledge to provide useful tips to your network.

21. #WisdomWednesday or #ThrowbackThursday

Twitter often has recurring weekly hashtags like #wisdomwednesday or #throwbackthursday that different accounts partake in. 

While you certainly don’t have to make a post every week, it can be a fun way to play into those weekly trends when you need good tweet ideas.

22. Internal Office Events

Twitter is a great place to show some of the office events you partake in. 

Birthday photos, shout-outs to caterers who brought in lunch, and important meetings are all ways you can use the events of the office to build up your Twitter posting calendar.

23. Holiday Posts

Whether it’s a major holiday like Thanksgiving or Christmas or a smaller holiday like National Pancake Day, playing into the holiday events is a great way to engage with audiences and bring awareness to your brand. 

You can have a lot of fun with the calendar of national holidays when you look it up!

24. Behind the Scenes

Another tweet idea is to show behind the scenes of the office. 

You can take a picture from behind the scenes of a product photo session, or show how the editing process for your social media accounts works. 

By creating interest behind the scenes, you can also build excitement for the brand.

Social media is an essential part of a well-rounded digital marketing strategy, and keeping your audiences interested and engaged with your content is the key to social media success. 

Without a strong social plan and strategy in place, you can risk losing out on key benefits like improved brand recognition and new leads.

Social media is one of the best tools you have available to get new leads and prospects in your sales and marketing funnels. 

If you want to learn more, check out our blog on social media lead generation. 

There you’ll learn all about why social media is a great channel for lead generation, and explore different tactics and platform ideas to increase your lead count. 

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