At this point, it’s definitely safe to say that the digital world is crazy for great video content, and with good reason. 

Videos are dynamic, engaging, and capable of conveying lots of information at a glance. 

They’re also easy to consume, even on the go, so any company that’s serious about succeeding is including them as part of their content marketing strategy by now.

Naturally, video won’t be going anywhere this year. But as the medium becomes more popular and sophisticated, it’s also increasingly important to stay in the know as to where it’s going next. 

That said, here’s a closer look at some of the most exciting video marketing trends to embrace. Which ones have your attention?

4. Live Video Streaming

Today’s consumers see the brands they buy from as trusted friends, and that being the case, they want to connect on the same level they’d expect to with anyone else they’re close to. 

That means they want to see video content from you that’s intimate, authentic, and relatable, so plan your digital marketing strategy for this year with this in mind.

The world fell madly in love with live streaming during the pandemic as a way to feel more connected to the rest of the world while in isolation, but going live remains extremely popular even now that the world is opening back up. 

Tuning in to a live video stream is the next best thing to talking with someone in person, and it can be especially exciting when the experience is attached to a brand you love.

Leverage live video this year to connect to your audience at a deeper, more intimate level you’ll both love. 

Host live Q&A sessions, broadcast fun product demos, stage special live webinars, and more. The sky’s the limit!

5. Search-Optimized Videos

Videos aren’t just increasingly popular with consumers and social media users these days. 

According to research, pages that include video are actually 53 times more likely to snag a page-one SERP ranking, so Google is also leaning strongly in that direction. 

So definitely include video in your content when it makes sense, and embrace content creation on key platforms like YouTube.

This year, you’ll want to get serious about search engine optimizing your videos, as well. 

Be sure to include keyword-rich title tags and descriptions, as well as create custom thumbnails for your content to help it stand out. 

And say your keywords in your video’s narrative, so that they appear in any transcripts connected to your video. You’ll be dominating the SERPs in no time.

Honestly, it’s easy to underestimate just how competitive video SEO has become. Even a clever, well-produced clip can get totally buried if you don’t put in the work on optimization. You might find yourself surprised by how much those little tweaks—like choosing a thumbnail that pops off the page instead of blending in—can influence whether viewers actually click. These aren’t glamorous details, but they’re how you slide your way up the algorithm. Unless you enjoy shouting into the void, it’s worth rolling up your sleeves here.

Tracking results is another thing you don’t want to skip. Fortunately, YouTube and other platforms practically drown you in analytics these days (for free, no less). If all that feels intimidating at first, try picking one or two basic metrics: average watch time and click-through rate usually offer a pretty decent first snapshot. With a little patience, you’ll spot what’s working and catch those quiet flops before they drag your channel down. Kind of humbling, honestly, watching the numbers roll in—but that’s what keeps brands nimble in 2025.

6. Virtual Reality and Augmented Reality

Spending two years in a pandemic has shown the average consumer just how much you really can accomplish at a distance, and emerging video marketing trends reflect this. 

People haven’t just embraced the possibilities when it comes to virtual experiences, either. 

Many have come to prefer them and don’t want to give up the convenience and accessibility they bring to the table. 

That’s where virtual reality (VR) and augmented reality (AR) comes in.

Although it will still be a while until the whole world is on board with VR and AR, especially when an immersive experience requires specialized equipment, marketers should be prepared for both to grow this year. 

Hot options to consider include AR shopping apps that let a user preview items before they buy, VR events standing in for in-person engagements, and immersive PR experiences. 

So get on board with these approaches now and stay ahead of the game.

7. Interactive Video

Interactivity has been a hot marketing tactic for a while now, but you’ll see it making its way into video content more and more as we coast into this year. 

People aren’t just looking for more from the brands they buy from. They expect more from the content they consume. 

In fact, they no longer want to stop at just consuming it. They want to interact with it and perhaps even enjoy a say in how what they’re viewing ultimately plays out.

In other words, great interactive videos do more than show a product in action. 

They periodically present the viewer with interactive elements that allow them to go from passive viewer to active participant. 

Branching videos — videos that make it possible for the viewer to change the outcome of the video altogether — are becoming especially popular.

Adding interactivity to your content, video included, helps boost user engagement and assist viewers in retaining critical information. 

Consider options like the above, as well as 360-degree video, chatbot tie-ins, and similar examples.

8. Vlogging

Brand storytelling is a powerful and effective way to make a lasting connection with a target audience, as well as build your unique brand personality. 

Vlogs are a fantastic fit for those goals and provide an ideal way to support a well-rounded digital marketing campaign. 

They add a face to the brand behind the content, as well as an exciting video element to your narratives.

The rise of vlogging and other video marketing trends is also changing consumer expectations for content. 

Humans instinctively connect with other humans, so when a story comes with a face and a voice attached to it, it raises the likelihood of a viewer coming back for more in the future. 

But vlogging is still largely the domain of individual content creators.

That leaves the door wide open for creative brands to move in and make some waves this year and beyond, so consider becoming one of the first to set the gold standard. 

Try using vlogs to share your unique brand story with your customers, introduce your audience to key members of your company’s team, and let your unique personality shine through in a way that wins hearts.

Wrap Up: Get Ahead of the Curve with an Airtight Marketing Budget

Now that you know about the hottest up-and-coming video marketing trends, it’s time to get the ball rolling on the planning process. 

Yes, part of that means brainstorming great ideas and figuring out which to focus on. But no digital marketing campaign should ever be greenlit without a wise budget in place first.

Our free marketing budget planner can help take the guesswork out of the process. 

So check it out today, and learn how to plan for unexpected costs, identify key priorities, accurately assess costs, and more!

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