The last few years have been total game-changers within digital marketing.

Instead of just creating a few Facebook ads or a weekly blog post and hoping for the best, companies now have to find new and exciting ways to compete for consumer attention.

Likewise, they have to provide more upfront value and interaction to cut through the noise of other firms in the same crowded marketplace.

And that’s why visual marketing is bigger than ever before.

Standing out is incredibly important and creating new and exciting digital content that includes cutting-edge elements is vital.

To help give you a few ideas on how to include more visual features within your campaigns and content, we’ve created this guide with our favorites, plus ideas for how to implement them. 

Here are a few of the hottest visual content marketing trends.

6. Content Around Green Living and Healthy Lifestyles

The other content marketing trend in 2025 to pay close attention to isn’t really about visual style, but more the context or subject matter of the content itself.

More people these days are interested in the topics of green living and healthy lifestyles. 

They want to know what’s best for the environment, their families, their wellness, and other related topics.

As a digital marketer, it is wise to take this angle in your content by including it in as many relevant posts as possible.

Of course, if you’re in a B2B industry that has no logical link between these topics and your normal content, you probably want to skip out on this trend. 

But a little brainstorming might give you a few ideas, even if it is just talking about how your team helped at a fundraiser or took on a special cause in the local area. 

For example, when you spent a day planting trees at a local park or how you encourage employees to destress with lunchtime yoga classes.

These are all topics that most people can relate to within their own interests and hobbies, making them feel more connected to your brand. 

Plus, there’s an emphasis right now on companies that care, which means showing the world that you’re one of them is always a wise idea.

That said, it’s not all smooth sailing when you weave in these wellness or sustainability angles. Sometimes, it can backfire—if your audience sniffs out any hint of “greenwashing,” trust takes a hit fast. It helps to be brutally honest about your real initiatives (think: sharing progress, not just wins) and to involve team members directly in any outreach or campaigns. People appreciate actual stories over perfectly polished brand statements. It just feels real, which is oddly rare.

7. Shoppable Content for Improved Sales

eCommerce retailers can get in on this year’s hottest visual content marketing trends by using shoppable content on most major social media platforms or their own website.

What does this mean? 

Shoppable content is a term that explains how customers are able to buy products from the images they see without having to add an item to a cart or go through a full checkout process. 

Some platforms even allow instant payment with digital methods like Apple Pay, which is a bonus.

Instagram, Pinterest, Facebook, and YouTube all currently utilize this option. And more platforms are jumping on the trend soon.

Why does this work so well? It likely has to do with the fact it is instantaneous. 

Customers don’t have time to get distracted or have a change of heart before they check out. 

Instead, they’re able to place an order the moment they spy an item that they absolutely cannot live without.

Not every brand jumps on shoppable content with the same gusto, though. If your audience is browsing from their phone while half-watching TV or riding the train, being able to tap and buy straight from an image cuts out all that friction. It’s less “here’s a sales pitch” and more like, “Oh, I want that right now”—no patience required. Even small businesses can test shoppable posts on socials without investing in expensive tech. Honestly, it may feel a little impulsive, but hey, that’s often how digital shopping works now anyway.

8. Branded Visuals for Google Images

Search engine optimization (SEO) has gone far beyond the bounds of just a linked keyword on the SERPs. 

These days, Google tends to show a list of images that match a particular search.

The visual content marketing trend right now is to add brand logos or other identifiable information to these images. 

Why? If someone randomly finds your image based on a keyword or phrase search on Google Images, you want them to know to come back to you as a trusted resource.

In addition, it also gives off a much more professional vibe. 

When an image matches a specific company’s font and color choice, it is easy to tell that they have a cohesive aesthetic, which a lot of customers equate to being more trustworthy.

By taking this extra little step with your graphic design, you can help boost your brand and improve the overall experience of your audience.

 

9. Teaser or Snack Content for Visual Breaks

When it comes to marketing visual content, too much of a good thing isn’t a good thing. 

Instead, make sure you’re using teaser content or so-called snack content for better visual breaks.

Tables, borders, and different colored backgrounds help. 

Using H1 and H2 tags accordingly are also good for an improved visual experience, while additionally helping with SEO.

For video content, consider using short pieces under a minute as a way to tease longer forms of content, like full-length videos, series, or even a written blog post.

Main point: your audience is short on time and has a limited attention span. 

Use blurbs and other forms of visual tidbits to get their focus.

Wrap Up: Planning Your Visual Content Marketing Strategy

There’s still plenty of time to utilize these popular visual content marketing strategies in 2025. 

In fact, we highly recommend that you diversify a bit and use multiple forms of them to really impress your target audience. 

After all, having a mix of different types is always a good way to reach more of your ideal customers in a meaningful way.

Are you ready to learn how having a diversified content strategy that includes interactive and visual elements can really boost your business? 

Our Rock Content team has put together this great Diverse Content Strategy guide to help you learn more.

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