Your website is the online heart of your business. 

To keep it beating, you need potential customers or clients to find you, right? You also need them to convert.

Essentially this means you need to know what is working and what isn’t when it comes to everything you put on your website.

You need insights into who is visiting and their behavior once there. Which content and keywords are drawing them in and holding their interest?

This is all valuable information. But how can you best obtain and use such information to strengthen your content strategy?

This is where marketing analytics comes in, compiling all that valuable marketing information in one place and allowing you to discover the patterns of your website visitors. 

From there, you can develop better content strategies.

The best way to help compile and organize your data is by utilizing a web analytics tool. And that’s why we made the following list of the best options in the market:

17. Simple Analytics

And if privacy-conscious web analytics tools are something you want to explore further, Simple Analytics is a terrific solution. 

By design, it’s completely compliant with all of today’s major privacy policies, including GDPR, CCPA, and more.

Simple Analytics makes it a point to encrypt all data, and it doesn’t store any personal data about your customers and web visitors. 

The website owner or marketing pro that owns that Simple Analytics account also owns the data and no one else.

And, best of all, it offers all this in tandem with stellar analytics capabilities that will truly support your ongoing marketing campaigns.

18. VWO

A/B testing is an important part of any well-rounded marketing campaign. 

It helps marketers get a better read on how different marketing approaches stack up against one another, the better to make future strategies more effective right out of the gate.

VWO is one of the best web analytics tools out there today for taking the guesswork out of effective A/B testing. 

Gain access to helpful details that can help you spot an underperforming marketing experiment early. Import and organize all of the key metrics you’re most interested in, as well.

One thing that’s surprisingly handy with VWO is how quickly you can launch experiments and actually understand the results. It’s not just about numbers piling up on a dashboard—you see exactly which pages or elements are helping, and which just aren’t connecting. In practice, this makes it way less likely you’ll double down on an idea that feels right but doesn’t actually convert.

By capturing subtle shifts in user behavior, VWO gives you the kind of granular feedback that’s often missing from bigger analytics suites. It’s pretty satisfying to test out a headline or a button color and immediately spot the difference, rather than waiting weeks and wading through spreadsheets. And although it’s tempting to chase every possible tweak, this tool’s reporting helps you pick your battles.

19. FullStory

The more you know about the big picture when it comes to your visitors’ experience with your site, the more effective you’ll become at making marketing decisions that work for everyone. 

FullStory is a web analytics tool that is all about making that process simple and approachable.

The tool’s user-friendly functionality facilitates making connections between your data and what it really means when it comes to your average user’s customer experience.

In this way, it helps you increase your revenue, improve customer retention, boost efficiency, and more.

FullStory offers both business and enterprise service tiers, each with demos available so you can evaluate your experience before putting your money down.

20. SEMRush

When it comes to web analytics tools that absolutely every marketer should consider adding to their ongoing strategy, SEMRush is as popular and widely trusted as it is for some very good reasons. 

It’s also absolutely the way to go if you’re looking for solutions that are strongly SEO-focused.

In addition to offering marketing pros valuable tracking, data management, and analytics options, it comes with everything you need to boost search rankings, choose smart keywords, and more.

Subscriptions to SEMRush do represent an investment, ranging from just over $100 to just under $500. However, you can partake in a 14-day free trial before making a deeper commitment.

21. Smartlook

If you’re looking for free web analytics tools that will let you get started with analytics without making a financial investment before you’re ready, take a closer look at Smartlook.

A fully free tier is available, as is a full range of additional tiers, making it easy to pick a solution that’s right for your budget.

Smartlook specializes in offering marketers and web admins truly insightful data designed to help optimize websites, figure out where (and why) your users drop off, and settle on solutions that encourage people to behave the way you want them to.

And best of all, Smartlook’s interface is clear, user-friendly, and easy to get started with, making it a snap to embrace analytics the way every business should.

22. Yandex Metrica

Yandex Metrica is a valuable tool to help better your website content in that it allows you to simply yet strategically evaluate traffic and analyze visitor behavior.

This all-in-one website analytics tool is free and valuable in collecting traffic metrics, so you know not only the number of people visiting your site but who these visitors are as well.

Behavior analytics is also a key component, providing you with click maps, scroll heatmaps, and session replays.

With these, you can gain insight into the actions individual visitors to your website are taking and find out what they are searching for while there.

Use what you learn to add, refine, or develop content to meet their needs.

You’ll benefit from the descriptive reports provided by Yandex Metrica in particular. Your content management team, as well as your SEO specialists, can utilize these reports to find ways to increase traffic, gain readers, and, ultimately, boost sales.

23. Leadfeeder

Leadfeeder is a unique web analytics tool to help in your marketing efforts and in the development of relevant content that is most in demand.

To start, you’ll learn which companies visit your website, all without requiring them to fill out a contact form or enter any information at all.

The Leadfeeder tool will also gather contact information for the company’s employees, allowing you to follow up with them even though they didn’t make an official inquiry about your service or product.

Generating leads can be time-consuming, and with the help of Leadfeeder, you can focus on the higher-quality leads that are already checking out your website and what you offer.

It only takes a few minutes to install the Leadfeeder tracker, and you can test it out for 14 days before determining whether to commit to a paid plan.

24. Segment

Every business needs a way to store collected data in a consistent and effective way so it can be referred back to without wasting valuable time and resources.

Segment offers a viable solution for this by providing an infrastructure that not only collects customer data but also cleans and controls it as well.

Whenever you refer back to your data, you can quickly assess what is currently happening and identify where you’ll need to focus the most of your attention on bettering website content.

The Segment tool can integrate with a wide variety of other useful tools as well, such as Salesforce or Google Analytics.

You can begin with a free account but may find its limited functionality is not enough and move on to a paid plan.

Don’t leave your business up to chance, with fingers crossed that your website will work the magic you want it to with visitors.

Get in there and find out what is and isn’t working by using any of these web analytics tools. Also, check out the 11 Best A/B Testing Tools to rock that content strategy!

}}