There can be no denying that the use of artificial intelligence (AI) is already making waves across various industries.

Some say it will also radically change how marketing and sales are conducted, including a shake-up in the need for digital marketers.

To be honest, there isn’t yet a lot of solid information on exactly how AI will affect digital marketing roles over the coming years.

What we know is that current practices accompanied by the need to devise better and better marketing strategies continue to require the involvement of creative people.

At the same time, however, the use of artificial intelligence in marketing is slowly increasing.

Why is this happening?

The amounts of available data grow daily, and finding ways to mine that data, analyze it, and apply it to advertising and marketing is making AI more and more attractive every year.

And as more organizations accumulate human resources specializing in data science and market analysis, the appeal of AI and marketing automation will become even stronger.

So, will AI replace digital marketers? Keep reading to discover the answer.