As a business owner, you need blog writing services to handle your blog and all of the content that you want for SEO purposes. From meta descriptions to website copy, you’ll need to have it written by someone.

There are dozens of writing services out there, though. Knowing that, how do you choose the right one? We’ve selected three of the top writing services and provided all the details about them.

This will help you make an educated decision based on your company’s needs.

Why Do You Need Writing Services?

Before you can select a writing service, your first job is to figure out why you need it in the first place. Are you looking for a deep dive into new technology that you can share as a case study? Do you need a website copy that’s search engine optimized with internal and external links? The most suitable types of writers will vary based on your goals, so get those established first.

Content marketing is a huge field, and there are plenty of niches within it. Depending on the kind of content you desire, you may choose to work with content marketers, blog specialists, UI teams, or other freelancers. However, for writing, you’ll most likely want to take a look at your niche and match up with a writer skilled in your industry.

You’ll need a writer who understands the importance of using keywords and external links to boost your content. You’ll want someone who has sound grammar skills and meets or exceeds your expectations every time.

Comparing Writing Services

Before you select a writing service, your first step is to get to know each one a little better. These three writing services are well-known in the digital marketing world. One of them could be the right fit for your business.

WriterAccess

WriterAccess is a comprehensive platform that connects businesses with a network of over 15,000 freelancers, including writers, designers, translators, and strategists. The platform features advanced AI tools for content ideation, persona creation, and strategic guidance, with integrations like BuzzSumo, Surfer SEO, and SpyFu to optimize and track content performance.

Recently, WriterAccess introduced the Humanizer service, allowing clients to submit AI-generated content for human editing. Skilled freelancers personalize and refine this content, ensuring it aligns with the desired tone, style, and voice for enhanced engagement.

WriterAccess also provides managed services with dedicated account managers for talent recommendations, freelancer management, and quality checks, making it a complete solution for content marketing needs.

Now, you might wonder if all these fancy integrations and features really move the needle. They can, but only if you actually use them—kind of like buying a treadmill and then never getting on. The real advantage of WriterAccess isn’t just its toolbox; it’s the network of freelancers who actually know how to wield those tools and translate your brief into content that shows up in search and doesn’t sound like it’s been churned from a template. If you’ve ever worked with writers who refuse to bend on voice or those who never deliver before the deadline, the managed account option can feel like having a secret weapon.

On top of that, the sheer size of their freelancer pool means it’s possible to find a specialist for just about any niche, whether that’s pet health or semiconductor supply chains. Don’t underestimate how much smoother things go when your writer actually understands your field and isn’t just googling jargon as they type. But—just so expectations are clear—big networks can also mean it takes a minute to find your “person.” It’s a bit like online dating, if you want the truth: the first match might not be The One, but it’s worth the search.

To further illustrate the capabilities of WriterAccess’ Humanizer service, here’s a brief video demonstrating how it works. This service allows you to submit AI-generated content for expert human editing. Skilled freelancers then personalize and refine this content to ensure it aligns with your desired tone, style, and voice, enhancing engagement and effectiveness.

Check out the video below for more details:

Fiverr

Fiverr is another place where you can hire writers to tackle your company’s projects. The quality of Fiverr’s talent varies considerably, so it can take some time to sort through the options. Unlike a writing-oriented platform such as WriterAccess, which requires testing and qualifications, anyone can sign up to offer services on Fiverr.

Level 1 sellers are the newest, and they may not have many ratings. Pro-level sellers are proven professionals, but their services can sometimes be costly. You’ll find huge variations in talent and pricing, so keep that in mind as you start to browse Fiverr’s search results.

Another thing to remember is that most services on Fiverr consist of performing a single task. If you have a lot of work to get done, hiring one person might not be the right option for you.

However, some Fiverr professionals are teams or groups who work for hire, so it’s worth asking if they have the capacity to handle your request.

Crowd Content

Crowd Content states that it offers high-quality content writing services and has a flexible content marketplace with over 6,000 writers. Its freelancers have access to “marketplace” jobs, which are tasks assigned to a general pool. Sometimes, clients use teams consisting of specific writers that they’ve selected. The company says it can handle blog posts, city pages, SEO content, product descriptions, and more.

From a hiring perspective, you don’t get as much information to go on at Crowd Content. The writers don’t have full profiles as they do at WriterAccess, for example. They’re also paid by the word, and the rates are fairly low. You can ask to pay extra for tight turnarounds.

The ratings range from one to four stars but don’t always reflect the quality of the writers. You can ask the in-house team for a referral, though, if you have a specific need and don’t want to pull writers from the main pool. Generally speaking, there isn’t any way to select the same writer for every job if you use the marketplace.

Take Your Content to the Next Level!

Choosing the right writing service is crucial for your business success. With numerous options available, making an informed decision can be challenging. That’s why we’ve compared three top writing services to help you find the perfect fit.