Take a selfie with your new Birkin… nobody will notice it’s fake.
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Take a selfie with your new Birkin… nobody will notice it’s fake.

HIGH LOW NEWS
3 min
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The Hermès Birkin bag is a highly prestigious item, which has become a status symbol in the luxury fashion world. Created in 1984, a single bag can fetch upwards of $100,000, depending on the type of leather, size, and hardware. Unfortunately, the high demand for the Birkin has led to a booming fake market, leaving buyers vulnerable to fraud and funding criminal enterprises worldwide.

Several prominent figures, including Cuba's first lady, Lis Cuesta Peraza, Egyptian actress Nour El Ghendor, and Parisian influencer Ilhana Cohen, have been in the crosshairs of The Fake Birkin Slayer, an Instagram account that has gained popularity for exposing fake Birkin bags. The account's success on Instagram and TikTok has raised controversy about the authenticity of several Birkin bags from socialites. The account's manifesto, hosted by investigator Alastair Gray, bears the title "How Fake Handbags Fund Terrorism and Organized Crime."

Counterfeiting in the Spotlight

Counterfeiting is a growing problem, with a study published in 2022 by the European Union Intellectual Property Office (EUIPO) showing that 52% of Europeans between the ages of 15 and 24 bought at least one counterfeit product online during the year, of which 37% did so intentionally. Social media plays a role in this increase by making it easier for dealers to reach their customers. With high-profit margins, the sale of counterfeit products has become one of the preferred sources of finance for terrorist groups, perpetuating the cycle of violence and terror, while also undermining the global economy and damaging the reputation of luxury brands.

The Fake Birkin Slayer's mission is to put an end to the criminal ring behind fake luxury goods, with a focus on discouraging demand to make them less desirable. The account's founders are also deeply concerned about the human cost of the counterfeit market, which often involves child labor, human trafficking, and funding for terrorist organizations. The account redirects its subscribers to the website of the American authorities, which allows them to denounce counterfeits detected on Instagram.

The Fake Birkin Slayer is a team of "slayers" from around the world who send tips and inside information, in some cases providing proof of an individual’s purchase from a counterfeiter. The luxury industry is guessing about the account's true identity, with some comparing it to Anonymous, the decentralized international hacktivist collective that came about in 2003.

Raising awareness about the issue and promoting ethical fashion practices can help combat the production and sale of counterfeit goods, ultimately reducing the funding of terrorism through illicit means.