Customer information
Creator:
Geographic Team
Posts:
2 times a week
Niche:
Farming
Base:
885
Customer context
The product
A performance
The Pingback was hired to provide the creation of a high-performance blog, the possibility of organic ranking, and the creation of a newsletter to generate customer relationships.
The strategy
They started with a well-structured website and a small contact base. However, they had not started a content and marketing strategy. Therefore, they needed consulting and Newsletter Acceleration.
Strategy and practice
Through collaborative work, we were able to plan and execute the strategy with excellence.
Content production
The challenges in content production by Geographic have always involved the practice of content production such as:
Identifying relevant topics and keywords;
Choosing the ideal newsletter/blog format according to the persona;
Understanding the conversion funnel to determine the themes at each stage.
Consistency and strategy
Advanced planning and SEO optimization were essential to the success of the strategy, which is still in its early stages but has yielded great results.
What we deliver:
Definition and documentation of the conversion funnel;
Persona and set of keywords;
Determination of publication frequency and newsletter distribution;
Tracking metrics such as open rate and Google ranking.
Open rate
Opening rate average: 37.5%
Number of contacts: 800
Google ranking
Excellent result with Google ranking after 4 days of publication. The text "Introduction to the systematization of farming concepts and benefits" was already in the top positions of Google for the keyword “Farming systematization”, organically.
