Customer Information
Creator:
Vinícius Andrade
Posts:
3 times per week
Niche:
Tourism
Base:
200
Plan:
Scale + Acceleration
Topics:
Hotel recommendations / resorts and places to travel around the world.
Customer context
The visionary
Vinícius Andrade, a journalist with experience in content production, decided to explore the world of newsletters, even without prior experience in the field.
The opportunity
Identifying an opportunity in the newsletters market, Vinícius chose to focus on the travel niche, with emphasis on hotel and inn reviews throughout Brazil.
The specialists
Recognized the importance of obtaining specialized guidance to build a solid strategy for your newsletter, blog, and content monetization.
Strategy and practice
Monitoring and development of the client's entire strategy, which was executed with great excellence by him.
Start initial
The main challenge encountered by the client was starting from scratch. Without an initial contact base to kick off the newsletter strategy, planning was necessary. Additionally, Vinícius had not yet written about the topic and began everything with Pingback. So, planning was essential, especially the research part.
Consistency and strategy
The first step was to create a complete strategic planning aimed at achieving the goals set with the client.
What we deliver:
Niche definition;
Newsletter language;
Target audience;
Publication frequency;
Project dedication time.
Base growth
Started the project with 0 and already gained 264 new subscribers.
Opening rate
Average opening rate: 50.2%
Number of contacts: 200
Customer testimonial
"I looked for Pingback with the intention of using a platform that would give me the opportunity to create my own audience base, without the fluctuations of Google's algorithms and social networks. It worked out quite well! The publisher is very easy to use, has good tools for content producers, and the email delivery is reliable. It facilitates strategies to reach the right leads."
Vinícius Andrade
Creator of "Everyday trips"
