Customer information
Creator:
Marlene Manini
Publications:
2x per week
Niche:
Nutrition
Base:
371
Customer context
Marlene Manini is a nutritionist and focuses on intestinal problems in vegan and vegetarian diets. To strengthen her authority, she had already been creating content on Instagram for some time, but did not achieve great results due to the lack of deliverability of the social network and, consequently, low engagement in her posts. With this, Marlene sought Pingback with the aim of improving communication with her followers. Delivering content directly to her audience and making all the texts available in a blog environment were the main differentials for her.
Implementation
The implementation of Marlene on the platform was a very simple step. Her dedication to using the platform along with the high interactivity were essential factors for the quick implementation.
It is important to highlight that Marlene considered: "The text editor and the submission method on the platform are
very easy to do. In addition, an entire blog structure ready to be used also simplified the process."
Reach and contact list
Marlene already had a contact list for other projects, but she did not have knowledge of the engagement of this contact list and the best way to attract new readers.
She also did not achieve many results with her social media posts. Many times, the
publications were not even delivered to her followers.
Platform and reach
Base growth
Number of contacts: 371
Opening rate
Opening rate average: 53%
Contacts average: 350
Customer Testimonial
"I searched for Pingback with the intention of using a platform that would give me the opportunity to build my own audience base, without the fluctuations of Google's algorithms and social networks. It worked quite well! The publisher is very easy to use, has good tools for content producers, and the email delivery is complete. It facilitates strategies to reach the right leads.".
Vinicius Andrade
